Press release, Bonn / Judean Hills, 10/30/19

The international growth of the system for sustainable viticulture continues: Tzora Vineyards of the Judean Hills is the first Israeli winery and at the same time the first winery outside Europe to be certified to the standard of Fair'n Green.

Global trends such as climate change and rising interest in sustainable products are also affecting wineries in Israel. For this reason, Tzora Vineyards has looked into various approaches to sustainable viticulture worldwide and then ultimately opted for the Fair'n Green certification. Eran Pick MW, managing director of Tzora Vineyards:

“We are looking to lower our impact on the environment as much as we can. We strongly believe that keeping nature’s balance and working sustainably is the right way to go. We have found that Fair’n Green matches our philosophy and our goals. They have helped us with measuring our environmental impact compared to other wineries worldwide and continue to support us towards our goal of becoming a fully sustainable estate winery.”

Fair'n Green was launched in 2013 as a joint initiative by winemakers, research institutes and other stakeholders. "At Fair'n Green, we deliberately aimed for international applicability and distribution right from the start," explains Reinhard Löwenstein, Deputy Chairman of Fair'n Green and initiator of the "Twin Wineries" program, which establishes close cooperation between German and Israeli wineries. "We are delighted to win with Tzora Vineyards a committed and reputable new member to Fair'n Green. The exchange between colleagues in Europe and Israel will certainly yield many interesting insights in order to promote sustainable viticulture internationally", adds Reinhard Löwenstein.

The transfer of Fair'n Green to a winery in Israel shows that the system can be used successfully in all winegrowing regions worldwide. Special issues such as the interaction between the requirements of kosher viticulture on the one hand and the promotion of sustainability on the other hand, but also the need for irrigation in Israel’s dry climate were discussed intensively.

Fair'n Green has successfully certified over 65 wine businesses in six countries so far. The organization strives to win further members in Israel as well as in other wine regions worldwide in the future. Fair'n Green is not only concerned with awarding the seal for sustainable winemaking according to strict criteria, but also with a dynamic, international development of the certified companies into a sustainable future.

The estate winery Tzora Vineyards was established by the late Ronnie James in 1993. Today the winery grows 15 HA of vines producing 100,000 bottles a year.

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Contact Fair’n Green:

Florian Reinert, florian.reinert@fair-and-green.com , +49-228-88684486

Contact Tzora Vineyards:

Eran Pick MW, eranpick@tzoravineyards.com, + 972-2-9908261