Foundation of the association
The association FAIR and GREEN e.V., founded in November 2013, champions sustainable viticulture. To that end, the association owns the sustainabilty standard FAIR'N GREEN, whose further design is supported by an Advisory Board with members of Geisenheim University and other stakeholders. You can find more information on the content and the scope of the certification criteria under "FAIR'N GREEN is..."
That FAIR'N GREEN was developed with a practical orientation, shows the involvement of renowned wine growers Clemens Busch (Vineyard Clemens Busch), Reinhard Löwenstein (Vineyard Heymann-Löwenstein), Nik Weis (Vineyard St. Urnbans-Hof) and Philipp Kuhn (Vineyard Philipp Kuhn) from the beginning on.
Further information on the foundation and the history of FAIR and GREEN e.V. association can be found in an article of the German Handelsblatt.
Board of Directors
Practically oriented with a scientific foundation, the Board of Directors presents itself.
Dr. Keith Ulrich
Dr. Keith Ulrich
Dr. Keith Ulrich is the CEO of Athenga GmbH with extensive experience in the fields of sustainability, energy efficiency and logistics. Previously, he was the head of research and innovation management at Deutsche Post|DHL and developed, among others, GoGreen, the solution for climate neutral transport.
He founded Athenga GmbH in 2013 with the goal to unite the knowledge of different research instituitons and industries into new solutions
Theresa Breuer worked on the winery which was founded by her great-grandfather during her studies of International Wine Business. Since 2007 she workes as manager of the winery Georg Breuer.
In 2014 Cornelius Dönnhoff received the price "winemaker of the year" from the newspaper Frankfurter Allgemeine. Since 2007 he is in charge of the wine development at the familiy winery.
Dipl ing. agr. Reinhard Löwenstein
Reinhard Löwenstein and his wife Cornelia cultivate the renowned Vineyard Heymann-Löwenstein since 1980. He coined the term of the terroir and, with multiple nationally and internationally awarded wines, belongs to the most prominent wine growers in Germany.
Since 1992 Philipp Kuhn Junior, back then only 20 years old, has been responsible for the viticulture and vinification related operations of the business and proved to be successful – as a number of national and international awards proves.
Chairman of the Advisory Board
Clemens Busch is one of the pioneers of organic vitification in Germany. He has cultivated the Vineyard Clemens Busch together with his wife Rita under the criteria of organic vitification since 1986.
Coordinator Standard Development
Florian Reinert studied Sustainability Sciences (M.Sc.) at Leuphana University of Lüneburg, as well as Social Sciences (B.A.) at Bielefeld University and Complutense University of Madrid .
As associate at the Centre for Sustainability Management (CSM) and the Borderstep Institut für Innovation und Nachhaltigkeit,he was involved in multiple projects on sustainable economic management with businesses and organisations.